Select a country on the map or from the list to learn more about the costs and impacts in each country
Benin
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Attributable deaths: More than 2900 each year from tobacco-related illnesses
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Cost to society: $17 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 500 / USD 0.902
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 56%
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Decrease the sales volumes by 27%
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Increase excise tax revenue by 774%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Burkina Faso
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Attributable deaths: More than 4800 each year from tobacco-related illnesses
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Cost to society: $59 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 750 / USD 1.352
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 38%
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Decrease the sales volumes by 11%
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Increase excise tax revenue by 195%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Cape Verde
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Attributable deaths: More than 208 each year from tobacco-related illnesses
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Cost to society: $3 million each year, international $ PPP1
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Price of a pack of cigarettes: CVE 250 / USD 2.662
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 35%
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Decrease the sales volumes by 19%
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Increase excise tax revenue by 166%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Cote D'Ivoire
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Attributable deaths: More than 9000 each year from tobacco-related illnesses
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Cost to society: $261 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 700 / USD 1.262
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 48%
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Decrease the sales volumes by 24%
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Increase excise tax revenue by 177%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Gambia
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Attributable deaths: More than 500 each year from tobacco-related illnesses
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Cost to society: $5 million each year, international $ PPP1
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Price of a pack of cigarettes: GMD 70 / USD 1.352
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 12%
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Decrease the sales volumes by 8%
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Increase excise tax revenue by 20%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Ghana
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Attributable deaths: More than 5000 each year from tobacco-related illnesses
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Cost to society: $123 million each year, international $ PPP1
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Price of a pack of cigarettes: GHS 5 / USD 0.882
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 42%
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Decrease the sales volumes by 22%
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Increase excise tax revenue by 133%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Guinea
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Attributable deaths: More than 4400 each year from tobacco-related illnesses
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Cost to society: $58 million each year, international $ PPP1
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Price of a pack of cigarettes: GNF 5000 / USD 0.522
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 108%
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Decrease the sales volumes by 39%
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Increase excise tax revenue by 1243%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Guinea Bissau
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Attributable deaths: More than 900 each year from tobacco-related illnesses
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Cost to society: $4 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 500 / USD 0.852
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 57%
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Decrease the sales volumes by 27%
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Increase excise tax revenue by 248%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Liberia
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Attributable deaths: More than 1042 each year from tobacco-related illnesses
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Cost to society: $8 million each year, international $ PPP1
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Price of a pack of cigarettes: LRD 280 / USD 1.412
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 35%
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Decrease the sales volumes by 14%
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Increase excise tax revenue by 130%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Mali
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Attributable deaths: More than 2600 each year from tobacco-related illnesses
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Cost to society: $30 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 800 / USD 1.442
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 40%
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Decrease the sales volumes by 10%
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Increase excise tax revenue by 346%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Niger
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Attributable deaths: More than 3300 each year from tobacco-related illnesses
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Cost to society: $2 trillion each year, international $ PPP1
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Price of a pack of cigarettes: XOF 500 / USD 0.902
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 56%
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Decrease the sales volumes by 27%
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Increase excise tax revenue by 239%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Nigeria
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Attributable deaths: More than 16100 each year from tobacco-related illnesses
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Cost to society: $2 trillion each year, international $ PPP1
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Price of a pack of cigarettes: NGN 400 / USD 1.052
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 73%
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Decrease the sales volumes by 32%
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Increase excise tax revenue by 152%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Senegal
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Attributable deaths: More than 4100 each year from tobacco-related illnesses
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Cost to society: $23 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 700 / USD 1.262
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 53%
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Decrease the sales volumes by 26%
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Increase excise tax revenue by 129%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Sierra Leone
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Attributable deaths: More than 3100 each year from tobacco-related illnesses
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Cost to society: $50 million each year, international $ PPP1
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Price of a pack of cigarettes: SSL 6000 / USD 0.622
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 70%
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Decrease the sales volumes by 15%
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Increase excise tax revenue by 1192%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Togo
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Attributable deaths: More than 2300 each year from tobacco-related illnesses
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Cost to society: $11 million each year, international $ PPP1
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Price of a pack of cigarettes: XOF 700 / USD 1.262
Implementing the ECOWAS directive would: 3
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Increase the retail sales price by 46%
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Decrease the sales volumes by 23%
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Increase excise tax revenue by 446%
1 This includes the direct cost of healthcare, as well as loss of productivity due to mortality and morbidity resulting from tobacco use. International purchasing power parity (PPP) is a currency conversion method that accounts for differences in purchasing power and cost of living across countries.
2 All prices are for a pack of the most sold brand in each country in 2020, apart from Guinea Bissau, for which price data is from 2019.
3 Estimates on the impact of implementing the ECOWAS directive are relevant for the baseline tax structure.
Recommendations
West African countries should:
Introduce a specific tax of at least 0.02 USD per cigarette and 20.00 USD per kilogram of other tobacco products, as directed by ECOWAS.
Raise the specific tax rate at least once each year, to keep pace with increases in inflation and income.
Levy the ad valorem tax on the retail price of tobacco products, rather than the import value/producer price.
Consider investing additional tax revenue raised in tobacco control and other public health initiatives.